Advantages And Disadvantages Of Nike - 969 Words

Weaknesses Nike Latest moves on social media towards its hi-tech innovation of Nike + FuelBand is dangerous and challenging its marketing strategies since the idea of sharing information can be at odds with the individualism of Nike Brand. Nike Brand identity has always been associated with individualism, performance, and empowerment as a way of differentiating themselves from its competitors. However, the company as well cannot ignore its social media’s fans and ends up not embracing their brand’s individualism in the process. The stress on using social media as a platform where the company can celebrate individual achievement is the right way to go without compromising the company’s brand (Park, and Doris, 182-193). Additionally, Nikes†¦show more content†¦Additionally, since Nike’s core strategies depend on a group of athletes to promote their products, the same athletes that are caught in drug addictions and any immoral attitude affects customers not to buy their products hence affecting their sales and revenue (Kerin et al, 322). Additionally, Nikes marketing strategies are considered costly which has incurred high cost in producing and further promoting its products. Moreover, the cost has increased due to other expenses such as handling inventory and designing cost. Thus, for the company to deal with high cost of marketing, they need to improve their products prices and reduce its marketing budget (Park, and Doris, 182-193). Nike is also facing intense competition from Adidas, Puma, and Reebok in comparison to Adidas, Nike is slightly different where they mainly focus on footwear for women and men that are between the ages of 15-35 years, while Adidas specialize in ages from 10-30. Hence, as a result, there is less diversity of Nike’s marketing strategies (Park, and Doris, 182-193). Recommendations to Improve Marketing Strategy For Nike to make the â€Å"Run For â€Å"campaign a success they need to at least ensure that the local people get the inspiration of running. Chinese people understand the benefits of sports, but they need an inspiration that will make them run frequently. The company needs to understand how they can drive them to go out of their house and doShow MoreRelatedNike Strategic Plan1034 Words   |  5 Pagescan Nike continue to increase their sales and profitability, not only here in the U.S. but around the world? Nike also needs to improve their public image as well as their customer service to continue to be competitive in the apparel industry. Possible Action Alternatives 1) Continue expansion into global markets where competitors have been successful. 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