Advantages And Disadvantages Of Nike - 969 Words

Weaknesses Nike Latest moves on social media towards its hi-tech innovation of Nike + FuelBand is dangerous and challenging its marketing strategies since the idea of sharing information can be at odds with the individualism of Nike Brand. Nike Brand identity has always been associated with individualism, performance, and empowerment as a way of differentiating themselves from its competitors. However, the company as well cannot ignore its social media’s fans and ends up not embracing their brand’s individualism in the process. The stress on using social media as a platform where the company can celebrate individual achievement is the right way to go without compromising the company’s brand (Park, and Doris, 182-193). Additionally, Nikes†¦show more content†¦Additionally, since Nike’s core strategies depend on a group of athletes to promote their products, the same athletes that are caught in drug addictions and any immoral attitude affects customers not to buy their products hence affecting their sales and revenue (Kerin et al, 322). Additionally, Nikes marketing strategies are considered costly which has incurred high cost in producing and further promoting its products. Moreover, the cost has increased due to other expenses such as handling inventory and designing cost. Thus, for the company to deal with high cost of marketing, they need to improve their products prices and reduce its marketing budget (Park, and Doris, 182-193). Nike is also facing intense competition from Adidas, Puma, and Reebok in comparison to Adidas, Nike is slightly different where they mainly focus on footwear for women and men that are between the ages of 15-35 years, while Adidas specialize in ages from 10-30. Hence, as a result, there is less diversity of Nike’s marketing strategies (Park, and Doris, 182-193). Recommendations to Improve Marketing Strategy For Nike to make the â€Å"Run For â€Å"campaign a success they need to at least ensure that the local people get the inspiration of running. Chinese people understand the benefits of sports, but they need an inspiration that will make them run frequently. The company needs to understand how they can drive them to go out of their house and doShow MoreRelatedNike Strategic Plan1034 Words   |  5 Pagescan Nike continue to increase their sales and profitability, not only here in the U.S. but around the world? Nike also needs to improve their public image as well as their customer service to continue to be competitive in the apparel industry. Possible Action Alternatives 1) Continue expansion into global markets where competitors have been successful. There are huge opportunities for Nike to grow across multiple dimensions in terms of international expansion. Nike should take advantage of promotingRead MoreNike Wacc1068 Words   |  5 Pagesfirm’s bond, Johanna only used the interest expense of the year divided by the average debt balance, which fully ignored the discounted cash flow of the cost of debt. 2. If you do not agree with Cohen’s analysis, calculate your own WACC for Nike and be prepared to justify your assumptions. Combining the analysis above, we now give our own WACC calculation as following: 2.1 The value of debt(based on EXIHIBIT 3). Since the book value of debt may represent the market value, we merelyRead MoreNike Inc Cost of Capital Case Study917 Words   |  4 PagesNike Inc. Case Number 2 Nike Incorporated’s cost of capital is a vital element when addressing opportunities regarding top-line growth and operating performance. Weighted Average Costs of Capital (WACC) is an essential estimation that is needed in order to determine the amount of interest that will be paid for each additional dollar financed. This translates to be the minimum overall required rate of return that the firm will keep. We disagree with Johanna Cohen’s assessment of Nike due to twoRead MoreNike Case1172 Words   |  5 PagesNike Inc. Case 1. What is the WACC and why is it important to estimate a firm’s cost of capital? WACC is weighted average cost of capital, which is the expected rate of return on average from all the company’s existing debts and securities. It takes into account all different types of financing in the company’s capital structure. The reason it is important to estimate WACC is because it measures what it costs the firm to take on a project based on its current Debt and Equity mix. When theRead MoreGlobalization And Its Discontents : The Promise Of Global Institutions Essay874 Words   |  4 Pagesuse of advanced technologies, large corporations can supply the world populous with consumer goods that would only be available in 1st world countries. Despite the numerous contributions that globalization has brought, it also carries with it disadvantages. Large corporations, through globalization and expansion, foster the notion of inequality by further separating the economic gap between the developing and industrialized nations, oppressing laborers, and exploiting wo men across cultures. The primaryRead MoreSupply Chain Management - Woolworths and Nike1585 Words   |  7 Pagesresults in delays and inefficiency within the organisation. When the communication is insufficient between the levels of organisations, the supply chain will not improve its response enough to increase profits which results in loosing competitive advantage. But the art of technology has changed these barriers into opportunity by inventing tools (softwares) like Just-in-Time (JIT), Materials Requirement Planning (MRP), Materials logistic Management (MLM), Total Quality Management (TQM), Agile ManufacturingRead MorePestel Analysis on China1481 Words   |  6 PagesPolitical factor: If Nike wants to open international market such as China, the company would get disadvantages because every country will protect and priority for its domestic products. So, the company must find out exactly these requirements that the country require in Nike to overcome these barriers. International trade regulations The trade regulations in China are formulated in accordance with the Foreign Trade Law of the Peoples Republic of China in order to maintain foreign trade orderRead MorePrivate Voluntary Regulation Is Not An Effective Substitute For National And Multilateral Regulations1338 Words   |  6 PagesThis essay will argue that private voluntary regulation is not an effective substitute for national and multilateral regulations. Although it has advantages, it requires certain situations to ensure that the regulations are effective; it also poses a lot of disadvantages. Concluding private voluntary regulation should maybe be seen as complementing national and multilateral regulations instead of substituting to maximize effectiveness. Firstly we will begin by looking at the reasons why there hasRead MoreAnalysis of Nike by Porter Five Forces Model1430 Words   |  6 PagesFamily name Bao First name Cheng ( Steven ) Title: The analysis of Nike in athletic footwear market based on porter’s Five forces model 1. Introduction One and a half months ago, the biggest athletic event in the world  ultimately drew its curtains after a pitched one-month-long battle, which saw thirty-two teams vying for the roll of honor of being crowned the final kings of football – the World Champions – and earn bragging rights for four years at least. It was not onlyRead MoreSWOT Analysis Section here about the overall SWOT analysis and the benefits of doing one for a800 Words   |  4 Pagesgive the business a competitive advantage over others. Nike has a strong international brand in which everyone recognizes it from their logo. The logo can be presented by itself without the name and everyone will know what it is. This is a huge, competitive strength that Nike claims. Expanding their product is something else Nike is really good at. In the beginning, Nike started out making shoes. Now they are world-wide leader in sports apparel and equipment. Nike does well to present itself on

Should Marijuana Be Legalized - 870 Words

Legalize Marijuana In my opinion I think marijuana should be legalized across the country because it does benefit a lot of people with autoimmune problems, anything that weakens the immune system, cancer, M.S., and more. Doctor’s believe that the prohibition of marijuana causes the public more harm than good. Those are some of the pros. Some of the cons of legalizing marijuana is it has an addictive nature, it can alter a user s perception, is popularly known as a gateway drug, does damage to the brain, and more. People across the country, doctors or not, argue that marijuana is very successful in treating a range of health conditions people commonly have including: Crohn’s disease, epilepsy, multiple sclerosis (M.S.) and posttraumatic stress disorder (PTSD). More doctors are on board with legalizing marijuana every year. Physicians say that, â€Å"...creating a legal and regulated marijuana market is the best way to ensure public safety, combat the illicit drug trade and roll back the negative consequences of strict enforcement policies on disadvantaged communities.† Doctors have found that it has improved their cancer patients when they gave them marijuana or even cannabis oil. It is said that, â€Å"A number of small studies of smoked marijuana found that it can be helpful in treating nausea and vomiting from cancer chemotherapy.† It has also been said, â€Å"...to help improve food intake and prevent weight loss in patients with HIV.† It also has the proper ties of helpingShow MoreRelatedShould Marijuana Be Legalized?849 Words   |  4 Pageswhether marijuana should be legalized. Around 23 states have legalized marijuana for medical and recreational use. In the state of Illinois, medicinal use of marijuana has been passed on April 17, 2013. Since January 2014, patients are able to obtain marijuana with a doctor s recommendation. The new debate is whether marijuana should be legalized for the general public as a recreational drug. Although some believe that marijuana is harmless, and that it has beneficial medicinal uses, marijuana shouldRead MoreShould Marijuana Be Legalized?1715 Words   |  7 PagesMarijuana in Society Cannabis, formally known as marijuana is a drug obtained from the tops, stems and leaves of the hemp plant cannabis. The drug is one of the most commonly used drugs in the world. Only substances like caffeine, nicotine and alcohol are used more (â€Å"Marijuana† 1). In the U. S. where some use it to feel â€Å"high† or get an escape from reality. The drug is referred to in many ways; weed, grass, pot, and or reefer are some common names used to describe the drug (â€Å"Marijuana† 1). Like mostRead MoreShould Marijuana Be Legalized?1489 Words   |  6 Pagescannabis plant or marijuana is intended for use of a psychoactive drug or medicine. It is used for recreational or medical uses. In some religions, marijuana is predominantly used for spiritual purposes. Cannabis is indigenous to central and south Asia. Cannabis has been scientifically proven that you can not die from smoking marijuana. Marijuana should be legalized to help people with medical benefits, econo mic benefits, and criminal benefits. In eight states, marijuana was legalized for recreationalRead MoreShould Marijuana Be Legalized?1245 Words   |  5 PagesMarijuana is a highly debatable topic that is rapidly gaining attention in society today.   Legalizing marijuana can benefit the economy of this nation through the creation of jobs, increased tax revenue, and a decrease in taxpayer money spent on law enforcement.   Ã‚  Many people would outlaw alcohol, cigarettes, fast food, gambling, and tanning beds because of the harmful effects they have on members of a society, but this is the United States of America; the land of the free and we should give peopleRead MoreShould Marijuana Be Legalized?1010 Words   |  5 PagesThe legalization of marijuana became a heated political subject in the last few years. Twenty-one states in America have legalized medical marijuana. Colorado and Washington are the only states where marijuana can be purchased recreationally. Marijuana is the high THC level part of the cannabis plant, which gives users the â€Å"high† feeling. There is ample evidence that supports the argument that marijuana is beneficial. The government should legalize marijuana recreationally for three main reasonsRead MoreShould Marijuana Be Legalized?1231 Words   |  5 Pagesshows the positive benefits of marijuana, it remains illegal under federal law. In recent years, numerous states have defied federal law and legalized marijuana for both recreational and medicinal use. Arizona has legalized marijuana for medical use, but it still remains illegal to use recreationally. This is absurd, as the evidence gathered over the last few decades strongly supports the notion that it is safer than alcohol, a widely available substance. Marijuana being listed as a Schedule I drugRead MoreShould Marijuana Be Legalized?1350 Words   |  6 Pagespolitics in the past decade would have to be the legalization of marijuana. The sale and production of marijuana have been legalized for medicinal uses in over twenty states and has been legalized for recreational uses in seven states. Despite the ongoing support for marijuana, it has yet to be fully legalized in the federal level due to cultural bias against â€Å"pot† smoking and the focus over its negative effects. However, legalizing marijuana has been proven to decrease the rate of incrimination in AmericaRead MoreShould Marijuana Be Legalized? Essay1457 Words   |  6 PagesSHOULD MARIJUANA BE LEGALIZED? Marijuana is a drug that has sparked much controversy over the past decade as to whether or not it should be legalized. People once thought of marijuana as a bad, mind-altering drug which changes a person’s personality which can lead to crime and violence through selling and buying it. In the past, the majority of citizens believed that marijuana is a harmful drug that should be kept off the market and out of the hands of the public. However, a recent study conductedRead MoreShould Marijuana Be Legalized?1145 Words   |  5 PagesLegalizing Marijuana Marijuana is a drug that has been actively used for centuries. This drug can be traced back to 2737 BC by the Chinese emperor Shen Nung. He spoke about the euphoric effects of Cannabis and even referred to it as the â€Å"Liberator of Sin.† Since early on, marijuana was seen as a medicinal plant that was recommended for medical uses. Marijuana is currently in schedule I, which means that physicians are not allowed to prescribe it in the United States (Hart, Ksir 2013). This drugRead MoreShould Marijuana Be Legalized?1596 Words   |  7 Pages But what needs to be known before a user can safely and completely make the decision if trying Marijuana is a good idea? Many do not want the drug to be legalized because they claim that Cannabis is a â€Å"gateway drug†, meaning it will cause people to try harder drugs once their body builds up a resistance to Marijuana, because a stronger drug will be needed to reach a high state. This argument is often falsely related to the m edical side of the debate over legalization. It is claimed that this would

Teachers Usage on Social Media free essay sample

Facebook is an online social networking service that becomes â€Å"booming† over the past years. Facebook that was officially invented in February 2004 has shown a rapid growth in the quantity of its active users, starting with only 1 million active users in the end of the year 2004 to currently millions of active users. A recent study (Wilson, Gosling, Graham, 2012) predicted that the latest calculus in 2012 corncering the number of active users on Facebook reached more than 800 million. For its renown, Facebook later becomes known of being the latest phenomenon to the society. Unwittingly, since millions of people using Facebook, there is a possibility of the professionals using it too. Despite of the fact that some professionals use Facebook because it is â€Å"trending†, Facebook also has several useful functions, namely, Facebook can be summed up as a tool to bound people together. Lampe, Ellison Steinfield (2008) elaborated on the practical usage of Facebook obtained through surveys. From the surveys, they pointed out that the place to find new connections, the source of information of acquaintances and the tool to keep in touch with old fellows as three most common useful functions of Facebook. Moreover, it is impossible to ban professionals to keep pace with the latest trend (since it is fair for Facebook to be called â€Å"a trend†) and to utilize Facebook as a social tool, undoubtedly professionals have social life too. At Miscrosoft company, most employees have used social networking sites (Skeels Grudin, 2008) In fact, some companies started giving social network tutorials to their employees, it seems like becoming â€Å"social media pro† (â€Å"Facebook pro†) is now written down on the job descriptions, however, each social media platform has certain reputation, and Facebook is not considered as a generally business site. (Klamn, 2010) The main concern is that Facebook itself makes it easy to blur lines between professional and personal purposes. But, it is believed that professionals using Facebook for professionals’ interests will lead them to negative professionalism judgments. According to Skeels and Grudin (2008) Facebook describes itself as a social utility that connects people with friends and others who work, study and live around them. Since Facebook pictures itself as a connection from those who work and study together, it is plausible if some professionals utilize Facebook to be connected with their professional fellows and unconsciously for professional interests. For example, in a professional world, such as in schools Facebook is used by certain teachers for their teaching purposes. Madge, Meek, Wellens and Hooley (2009) conducted a research project at a British university and found that particular teachers used Facebook to assist their teaching. Mazer, Murphy and Simonds (2007) came up with another finding relating to teachers using Facebook for their professional purposes. They noted that teachers utilized Facebook to foster staff-student relationships while constantly advising to do it with caution, such as, to put merely self-disclose appropriate information. The main reason for teachers using Facebook for their professional purposes is because they found out a large number of students are checking their Facebook accounts daily, hence, it is the most effective strategy to post latest announcements regarding to school work on Facebook. However, this idea of using Facebook for professional purposes is not only keen in schools, in the year of 2009, current president of U. S, Barrack Obama utilized Facebook to assist his campaign and this approach is still considered to be a brilliant approach that leads him to a major success. Obama might also take the fact that Facebook is a social media that has been flooded by millions of people into his consideration, just like the teachers did. Yet, they may not notice that using Facebook for professional interests is invasive. (Klamn, 2010) Looking at the overview of Facebook, it does not delineate a professional site. Facebook profiles are extensible, they optionally include martial or relationship status, religious and political views, hobbies, birthday, favourite books, movies, music and quotations. Even though particular professionals utilize facebook for professionals’ interests, Facebook was not originally designed for it. There are several illustrations supporting disadvantages and negative professionalism judgments after Facebook is involved in a professional matter. Mazer, Murphy and Simonds (2007) reported that the tensions were aroused when teachers added their students on Facebook, this could happen since the students were anxious about their personal information might get revealed. In the professional world, personal things are definitely things that have to be put aside. Moreover, some students stated after being added as a friend on Facebook by their teachers, the students personally felt the power distance between teachers and students was a bit loose. There is a chance of the prior established relationship being threatened. Since power distance is slightly loose, it may be possible that this may trigger students to be less respectful to their tutors. According to Madge, Meek, Wellens and Hooley (2009) the idea of being contacted by tutors via Facebook is not overly keen by the majority of students. This explains why students were shocked and found it inappropriate to be contacted through Facebook. Madge, Meek, Wellens and Hooley (2009) also clearly stated that the use of Facebook was most importantly for social reasons not for formal business purposes. Apart from teachers’ reason for using Facebook for professional matter stating that most students access Facebook daily, so Facebook is an effective means to inform latest announcements, there may be trouble encountered while discussing professional things on Facebook, since it may later engage personal things and may lead to an unsuccessful attempt of maintaining the image of professionalism. To sum up, to professionals, it is best to maintain their professional image and Facebook does not assist on maintaining it. However, this does not conclude to ban professionals from using Facebook, Facebook is an open site and everybody can utilize it. Professionals may use it but obviously not for professionals’ interests, other types of means will work more efficiently than Facebook, such as, Email, and the newest social site, called Linkedin. Moreover, the examples of unsuccessful attempts of professionals trying to use Facebook for their professional purposes.

Mapp V Ohio Essay Example

Mapp V Ohio Essay Mapp petition for a writ of Certiorari to the Supreme Court for the appreal from the Supreme Court of Ohio. Statement of key Issues: 1) was the search of Mapps home a violation of the fourth amendment? 2) Was the evidence used against Mapps in court illegal? Facts: On May 23, 1957, three Cleveland police officers arrived at Mapps Home to ask them questions pertaining to someone hiding out in their home, which was wanted for questioning in a connection to a recent bombing. The officers knocked on Miss Mapps door and demanded entrance into her home, after Mapps denied the officers request; the officers would return 3 hours later with more officer’s demanding entrance into the apartment. The officers broke into the home of Mapp by using a forcible entry. Mapps demanded to see the search Warrant, one of the officers showed her the warrant, but Mapps grabbed it and put it between her bosoms. The officers recovered the warrant and handcuffed Mapp. One of the officers grabbed her and twisted her hand. Once handcuffed the officers took Mapp upstairs and search her dresser, a chest of drawers, a closet and some suitcases. The officers also looked through her personal papers and photo albums. The officers continued to search the rest of the house with Mapps still handcuffed. At the trial, no search warrant was produced by the prosecution. The Ohio Supreme Court believed that the evidence was not taken from Mapps based by the use of a brutal or offensive physical force against the defendant. Decision:1) The search and entry into Mapps home was unconstitional because the police failed to show the warrant before they entered Mapps Home. ) The court had determined that the federal government may not use such evidence due to the exclusionary rule which forbids evidence gathered illegally to be admissible in court. Judgemnt: The Supreme Court ruled in Favor of Mapp with a 6-3 vote. The court stated that the exclusionary rule also applies to states, meaning that states cannot use evidence g ained by illegal means to convict someone. Concurring Opinion: Justice Black states â€Å"that the Fourth Amendment alone can be used to prevent illegally obtained evidence from being used in state courts because it is not explicitly stated†. We will write a custom essay sample on Mapp V Ohio specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Mapp V Ohio specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Mapp V Ohio specifically for you FOR ONLY $16.38 $13.9/page Hire Writer Dissenting Opinion: Justice Harlan stated â€Å"In overruling the Wolf case, the Court, in my opinion, has forgotten the sense of judicial restraint which, with due regard for stare decisis, is one element that should enter into deciding whether a past decision of this Court should be overruled. Apart from that, I also believe that the Wolf rule represents sounder Constitutional doctrine than the new rule which now replaces it†. Principle of Law: The exclusionary rules stated that evidence must not be illegal to convict someone in court. Mapp V. Ohio would also replace the Wolf rule.